Patrons who visited Clifton's Cafeteria on Olive Street after it opened in 1931 wouldn't have missed a small sign, as they carried their trays to cashier stations to pay for their meals. The sign read, "Food for the soul is important too."
Later, a small pamphlet called "Food for Thot" could be found in a metal holder on tables. The booklet offered inspirational phrases, Biblical passages, and poetry.